Welcome everyone to the culmination of our social media journey for Super Unnatural Fest!This project delves into my pre-event, live-event, and post-event content and an overview of its performance.
This event stood out for being the first of its kind, through my content I wanted to showcase the diverse lineup, Halloween extravaganza, community connection, and the brand efforts for sustainability.
My call-to-action to achieve my objective was to invite audiences across multi-platforms to secure their tickets. As well as advising them not to miss out on the magic.
Both my pre-event and post-event objectives strive toward my overall campaign objective of increasing brand awareness for Body Language and Relentless Beats as these were my clients for this assignment.
My campaign goals focus on increasing social media reach, enhancing brand visibility, engaging the target audience, and boosting ticket sales.
Content #1 is meant for the audience to have ease in navigating the festival and aid those in the decision stage, as this enables ease in communication between the brand and attendees. I mainly employed strategies concerning visual consistency so that there was clear alignment with my content and the clients.
TikTok Post Caption: Experience Supernatural Vibes this Halloween: Super Unnatural Music Festival lineup preview!
Your ticket to Musical Fantasy Awaits!✨🎶 Grab in Now! #SUNMF #DomDolla #Fisher #Scottsdale @Relentless Beats
Your ticket to Musical Fantasy Awaits!✨🎶 Grab in Now! #SUNMF #DomDolla #Fisher #Scottsdale @Relentless Beats
Call-to-Action: You're invited to an inaugural Arizona Music Festival!
Instagram Story Caption: Join us for an evening of thrill-seeking with our stacked lineup.
A strong call-to-action is represented in the clickable link within the Instagram story, it will send users to the ticket purchasing page and it also promotes a prominent headliner at the festival.
Instagram Caption: Elevate your night with @domdolla at Super Unnatural Fest, LIVE at WestWorld of Scottsdale! 🎵✨Secure your tickets now for an electrifying experience you won’t forget!
Don’t miss out, grab your tickets today! #SUNMF #DomDollaMagic 🎫🔥
https://www.tixr.com/groups/relentlessbeats/events/super-unnatural-77672
Don’t miss out, grab your tickets today! #SUNMF #DomDollaMagic 🎫🔥
https://www.tixr.com/groups/relentlessbeats/events/super-unnatural-77672
Instagram Caption: 🎉✨ Witness the birth of something extraordinary! The Super Unnatural Festival isn't just an event; it's a groundbreaking journey into the unknown. This is your FIRST taste of magic, your FIRST dance under the stars, and your FIRST encounter with the extraordinary.
Embrace the magic, share the joy, and let your excitement echo through the night. Your FIRST unforgettable experience awaits! 🌟🔮
@bodylanguageaz #FirstEventMagic#SupernaturalBeginnings #SUNMF
Embrace the magic, share the joy, and let your excitement echo through the night. Your FIRST unforgettable experience awaits! 🌟🔮
@bodylanguageaz #FirstEventMagic#SupernaturalBeginnings #SUNMF
Instagram Caption: ✨ Experience a mystical journey of color and sound 🎶 at the Super Unnatural Festival! Did you miss out on the fun?
@bodylanguageaz
#SUNMF #armandvanhelden #magical#housemusic
@bodylanguageaz
#SUNMF #armandvanhelden #magical#housemusic
Instagram Caption: ✨🔮 The Super Unnatural Festival is HERE! Gather around, music lovers, for a night filled with enchantment, extraordinary talent, and endless dance vibes.
#supernaturalvibes #Musicalmagic #sunmf
#supernaturalvibes #Musicalmagic #sunmf
Content #10 was an Instagram story geared toward showing the panoramic atmosphere of the event, and it ties in relevancy to Halloween weekend when people are characteristically looking for events such as Super Unnatural Fest. Hashtag utilization was especially important within this post for ease in identifying the client and having association amongst audiences.
TikTok Caption: 🌌✨ The Super Unnatural Festival might be over, but the memories will last a lifetime! Thank you for being part of this supernatural experience. Let's cherish these moments and look forward to the next mystical celebration! #MagicalMemories#EDMVibes #CapCut
Content #12 utilizes trendy platforms like CapCut where I can use applicable templates to stylize my content. For this content, I am stressing the continuation and the progression of interactions and engagement with the brand, consistently must be prominent, especially in relation to posting on social media when the landscape is constantly updating.
Regarding both my platforms, the highest amount of likes I garnered was 4 accounts, for comment, I had two interactions on TikTok, and I also achieved one share. Though these metrics are modest, I have to acknowledge the use of my sandbox accounts which had very little engagement at the start of this campaign.
Analyzing my highest-performing content, both pieces were uploaded during the pre-event stage of my event. Moving forward I must optimize engagements as opposed to reach, especially with my primary objective of increasing brand awareness in mind.
As previously mentioned, I had two comments on separate TikTok posts. One was a simplistic thumbs-up emoji, but it indicated the viewer's acknowledgment of the updated link I had posted in the comment section to make the decision phase easier. The first comment was about verifying the legitimacy of the event, which I later divulged in our direct messages.
My outcomes from my content was that on Instagram I was reaching a larger segment than prior to the campaign, and on TikTok I was able to infer that majority of my reach was sourced from the "For You" page, while there were still audience who viewed the content directly from search. Whether it was in relation to my account or for the event itself, this reiterates that branded captions and hashtags remain necessary.
Using this summary, I see an opportunity moving forward that lies in leveraging the initial positive response and high replay value to further amplify the reach and engagement. Encouraging audience shares and comments can organically promote the headliner announcement, creating a buzz within and beyond the initial audience.
There is a significant opportunity to enhance the post’s shareability and overall impact.The high number of video plays suggests interest in the content, and the strategic posting on October 26th aligns with maximizing visibility within the algorithm.
Despite the modest engagement metrics, there is an opportunity to leverage the immersive content and create a more resonant and shareable experience. The wide array of visuals captured provides ample material to enhance engagement.
The Instagram Reel presents an opportunity to leverage positive metrics, including new followers, profile visits, and engagement, to maintain momentum and cultivate a sense of excitement for future events.
The TikTok post presents an opportunity to leverage the captured post-event energy, indicated by the positive metrics of views, new followers, and profile visits.The content resonated with the audience, suggesting potential for continued engagement.
My takeaways rely heavily on having a strategy going into a campaign, this is associated with posting, engagement, conversion methods, and timing. As I progress through my journey as a social media professional, I am learning how to directly target my ideal audience through call-to-action, personalized connection, and having quality content that will later produce quality engagement and immersion in my content.
Moving forward my recommendations are that creating urgency and community engagement surrounding an event is key to a successful campaign. I also walk away knowing that optimizing visual storytelling and community involvement is imminent when trying to grow a brand, and just as important is tailoring the call-to-action to it leaving the audience with no other choice than to want to get involved.
